B2B Digital Marketing and Trade Show Marketing

Start with who you want to reach. For overseas buyers and distributors, LinkedIn is the main platform. For hiring engineers in Taiwan, Facebook and LINE usually reach further, which is why the employer brand work for ASML Taiwan and Edwards ran mainly on Facebook. We review your audience and current accounts first, then recommend platforms and a budget split.

Yes, but it works differently from B2C. B2B decisions take longer, so social media builds professional trust and shows industry insight. LinkedIn is the main platform for reaching buyers, through case stories and trend analysis. What matters is whether you reach the real decision-makers; follower count is only a reference.

Three phases: short-term (1-3 months) for engagement and reach growth, mid-term (4-6 months) for brand asset building, long-term (6-12 months) for business conversions. Industries vary, but consistent optimization and patience are essential.

Yes, that is how Geber works. Our team handles content planning, copywriting, design, ads and performance tracking. You provide one contact person who supplies product and company information and approves content before it goes out. Every MISUMI Taiwan post is approved by the client before it is published.

Followers and likes are not business value. The metrics that matter are engagement from your target audience, website traffic and actual inquiries. For B2B, check whether the people you reach match your target customers and whether real conversations start. We report every month and compare your results with brands in your industry.

Both, because they do different jobs. Organic content builds trust and long-term brand equity; ads widen reach and target precisely. With a limited budget, start with solid organic content, then amplify it with ads. Ads without good content waste money, and organic content alone grows slowly.

The first one to two weeks after the show matter most. We grade leads by what happened at the booth, then schedule follow-up emails, LinkedIn content and retargeting ads, so conversations from the show turn into formal inquiries that your sales team takes over.

Yes. We write and manage content in English and Traditional Chinese, so one campaign can reach buyers in Taiwan and overseas.

Social media and LinkedIn management starts from NT$100,000 a month (about US$3,200) for one or two platforms and about eight posts a month. A single platform with three posts a month starts from NT$50,000 a month (about US$1,600). Both exclude tax, have a six-month minimum and exclude the ad budget; we recommend an ad amount based on your goals. Trade show marketing is quoted by the size and length of the show. Once we understand your needs, we send a formal quote.