Corporate Identity Design for B2B Brands

A complete brand identity includes the logo (main version and variants), brand colors, typefaces, supporting graphics, image style and layout rules, plus applications such as business cards and presentation templates. Together they make a visual system people recognize and your team can apply consistently.

AI and templates give generic answers. They can’t capture what is distinctive about your company, and they don’t stay consistent over time, so people find your brand harder to recognize. Professional design starts from your brand strategy and positioning, so the visuals say the right things about you and hold up over years of use. We can also build a full set of visual elements that your team can use with AI tools for later marketing materials.

It depends on the scope. A logo and brand guidelines take about 3 to 4 months; with applications, about 4 to 5 months; a rebrand that includes a full brand strategy, about 5 to 6 months. A website takes another 8 to 10 weeks or more. Each stage has a proposal and a round of feedback, and the timing also depends on how quickly decisions are made on your side.

Yes. If your logo is already known in the market, we’d recommend keeping it. Many companies only need to adjust the proportions, lines and colors and add supporting graphics to look more modern and professional. A brand diagnosis and your positioning tell us what to keep and what to change, so you keep your brand equity while showing that the company has moved on.

Further reading: When is the right time to rebrand?

That depends on your brand and your industry. Design built on clear brand logic tends to last longer. Most companies make moderate updates every 5 to 7 years as the market changes, without big redesigns. We design for the long term and leave enough flexibility for the system to grow with your company.

It depends on the scope. In our recent B2B projects, brand guidelines that keep the current logo start at about NT$250,000 (about US$8,000), corporate identity design at about NT$350,000 (US$11,000), and a rebrand that includes brand strategy at about NT$800,000 (US$26,000). All prices are before tax and exclude printing and font licenses. The main cost drivers are the number of applications, how many language versions you need, and whether you need brand strategy and naming.

It’s the manual for using your visual identity: logo rules, color use, layout logic and common mistakes. If you want your brand to stay consistent over time and be applied correctly by different people, it helps a lot. We write our manuals so your internal team and outside suppliers can follow them directly.

Further reading: What should a VI manual include?

CIS (corporate identity system) covers how a company presents itself as a whole. It has three parts: mind identity (MI), behavior identity (BI) and visual identity (VI). VI is the visual part: logo, color, typography, graphics and the rules for using them. Most B2B identity projects focus on VI, built on a clear brand strategy.

Full explanation: What is CIS?

One project contact, plus your management team at a few key meetings: the brand interviews, the positioning workshop and the design presentations. We handle the customer and distributor interviews, research and competitor analysis.