Brand Consulting Services for Taiwan's B2B Manufacturers and Technology Companies
“I always feel so secure and know the project is in good hands. … All thanks to your professionalism and the charm of presentation in person.”
Reishi Chang, Head of Sales & Marketing, SAI | Read the SAI case →
Start from the problem you have today
Your products are world class, but you can't say clearly how you differ from competitors, or you're preparing an IPO or a push overseas
Your logo looks dated, or departments and overseas offices use your identity in different ways
Before a listing or a trade show, you need a video that introduces the company to buyers and investors
Trade shows and LinkedIn bring reach, but few contacts turn into leads your sales team can take over
Management has been told to “do something with AI” and isn't sure which workflow to start with
Our brand consulting services
Brand Strategy Consulting
We work out where your brand stands against international competitors, then write it up as a Chinese and English brand strategy that your team and outside suppliers can use directly. Founder Richard deVries leads the management interviews and the strategy workshop himself.
Case: DIGITIMES, repositioned from a media company to “Clarity Builder”.
Corporate Identity Design
Starting from your brand positioning, we design the logo, wordmarks, colors and supporting graphics, and deliver Chinese and English brand guidelines that your team and suppliers can follow.
Case: LAGIS, a logo based on the Sisin, the Seediq people’s sacred bird. LAGIS listed on the Taipei Exchange under this identity in 2025.
Corporate Video Production
Brand films, company introductions, factory videos, IPO films and 2D or 3D animation. Scripts start from the buyer who will watch, we film on location at your factory or office, and Chinese and English versions can come from one shoot.
Case: Wistron‘s short recruitment film passed 100,000 views on YouTube. | Watch all 62 films
B2B Digital and Trade Show Marketing
We run LinkedIn and trade show marketing for companies winning overseas buyers, and employer brand social media for companies hiring engineers in Taiwan, so engagement turns into leads your sales team can take over.
Case: ASML Taiwan, six years of employer branding and live-streamed recruitment.
AI Operational Intelligence
We start from your business goal, then decide where AI belongs. The 4-week Scan diagnoses 3 critical workflows and delivers one Quick Win; to test a single workflow first, start with the 2-week Pilot, which ends with a working AI prototype on your data.
Starting prices exclude printing, proofs, font licences, and travel outside Taipei and New Taipei. We are a partner consultant in Branding Taiwan, the Ministry of Economic Affairs program that helps Taiwanese companies build international brands.
Selected work
DIGITIMES
SAI
LAGIS
T-Global
Wistron
ASML Taiwan
Brand strategy, led by the founder
Founder Richard deVries leads the management interviews and the strategy workshop on every brand strategy project. A Canadian, he has lived in Taiwan since 2000 and has focused on B2B brand consulting since 2008. His op-eds on Taiwanese industry appear in CommonWealth Magazine. Once the strategy is set, Geber’s design and production team carries it through.
Brand consulting services FAQ
What does a brand consultancy do, and how is it different from an ad agency?
A brand consultancy works out who your company is and why customers choose you: positioning, brand story, naming and identity. An ad agency gets the message out, through ad creative and media buying. Once the positioning is clear, your ads, trade shows and sales presentations all tell the same story. More: how to choose a brand consultant
What budget does brand consulting need?
It depends on the scope. Starting prices from Geber’s recent B2B projects, in New Taiwan dollars before tax: positioning and core messages from NT$200,000 (about US$6,500); a full brand strategy from NT$700,000 (about US$22,000); brand guidelines from NT$250,000 (about US$8,000); corporate identity design from NT$350,000 (about US$11,000); a rebrand with brand strategy and CIS from NT$800,000 (about US$26,000); corporate image videos from NT$300,000 (about US$10,000); social media and LinkedIn management from NT$100,000 a month (about US$3,200), or NT$50,000 a month (about US$1,600) for a single platform; the AI Operational Intelligence Scan from NT$500,000 (about US$16,000), and the 2-week AI Pilot NT$80,000 (about US$2,600). We send a formal quote once we understand what you need.
How long does a brand project take?
Brand strategy takes about 2 to 3 months, and a rebrand that includes CIS about 5 to 6 months. Corporate videos take about 3 to 15 weeks depending on the type, and the AI Operational Intelligence Scan is a fixed 4 weeks, with the AI Pilot taking 2 weeks. If you are preparing a listing, a trade show or a product launch, we plan around your dates.
Can we just change the logo or tidy up our brand guidelines?
Yes. If your logo is still recognized, we can tidy up the brand guidelines on their own. We start with a short brand diagnosis to see whether a visual update is enough or the positioning needs work first, then suggest where to begin.
What kind of companies does Geber work with?
Mostly Taiwanese B2B manufacturers and technology companies with 50 to 500 employees, whose products and technology already compete internationally and who are expanding overseas or preparing to list. We also work with the Taiwan offices of multinationals such as ASML Taiwan and Applied Materials Taiwan.
Can you work in English and on overseas markets?
Yes. Brand strategy documents, taglines, brand guidelines and videos can all be produced in Chinese and English at the same time. Besides Taipei, Geber has offices in Toronto and Tampa.
Who will we work with?
Richard deVries leads the management interviews and the strategy workshop on brand strategy projects himself and reviews every strategy document. Research, design, video and marketing are handled by the Geber team.
“Geber is one of the most supportive partners during these years. Your dedications and prompt executions help ASML Taiwan Facebook stay a leading position among semiconductor employers.”
Shawn Liu, Communications Manager, ASML Taiwan | Read the ASML Taiwan case →
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