Sara Rose International (SRI)

Sara Rose International (SRI) | Global Brand Rebranding & Digital Strategy

A Comprehensive Rebrand – SRI

Established with a strong foundation in the U.S. market, SRI aims to expand its reach globally, necessitating the creation of a solid brand foundation and the development of an international brand image.

Industry

Other

What We Did

Content, Brand Creation, Rebrand, Exhibition Strategy, Strategy Implementation, Brand Training, Digital Marketing Strategies, Social Media Marketing, Brand Design, Logo Design, Visual Identity, Web Design

impressions

clicks

engagement rate

exceeding

Description

Project Background

Sara Rose International (SRI) is an experienced international procurement partner, offering clients comprehensive one-stop solutions ranging from procurement agency services to e-commerce operations. SRI strives to achieve excellence in innovation, sustainability, efficiency, and quality, catering to the diverse needs of its partners. Established with a strong foundation in the U.S. market, SRI aims to expand its reach globally, necessitating the creation of a solid brand foundation and the development of an international brand image.

Previously, SRI’s brand visuals lacked professionalism and an international appeal, making it challenging to associate its identity with its procurement agency services. In terms of brand communication strategy, SRI focused primarily on technical capabilities, failing to articulate the core values of the company’s brand as a whole. To address this, SRI sought a comprehensive brand transformation to build a distinctive identity that embodies its core values and unique qualities. This transformation aims to enhance the company’s brand recognition and ensure its future marketing efforts effectively communicate its brand value.

Previously, SRI’s brand visuals struggled to convey the professionalism and international image expected of a procurement agency, and its communication approach focused mainly on technical capabilities rather than expressing the company’s core brand values. To more accurately reflect its positioning and unique strengths, SRI pursued a brand transformation to establish a more representative and cohesive identity—strengthening brand recognition and laying a clear, consistent foundation for future marketing communication.

Solutions

Brand Strategy Development

Through internal and external audits and market analysis, Geber assisted SRI in understanding the current development direction of the company, as well as its competitive advantages and disadvantages. This led to the establishment of SRI’s brand positioning around being “Efficient,” “Sustainable,” and a “One-Stop Solution Provider.” This positioning conveys the core values and capabilities of SRI. Further, the slogan “One Stop Solution from Sourcing to Success” was crafted to communicate brand value and emphasize SRI’s comprehensive services, ranging from procurement agency to e-commerce sales, effectively differentiating SRI from competitors while building a clear and cohesive brand image.

Brand Training Workshop

For a corporate brand to grow sustainably and promote itself effectively, establishing deep internal brand communication is essential. Gerbo organized a brand training workshop for SRI, ensuring that all employees, regardless of position, understood the importance of brand integration. The workshop also helped the management team recognize how internalizing the brand fosters consensus and facilitates brand promotion, thereby strengthening market competitiveness. At this critical juncture, the training provided employees with insights into the company’s development direction for the coming years, deepening their understanding of core brand values and fostering a sense of corporate identity and belonging.

Exhibition Planning and Design

Participating in exhibitions positively impacts business expansion and brand recognition. Gerbo supported SRI by designing exhibition visuals and layout planning. The rebranded visual identity was applied strategically in the exhibition setup, enhancing brand recognition with a stronger, more cohesive style. The professional brand positioning attracted potential customers, showcasing SRI’s unique and distinctive image.

Brand Identity Design

SRI's original logo lacked a strong connection to its industry and required enhancements to convey professionalism and stability as a B2B company. After conducting an in-depth review of SRI's brand visuals and a thorough competitive analysis within the industry, the Gerbo design team refined the typography of the SRI logo. By incorporating angled lines and visual layers inspired by the logo's slanted elements, the new design reflects SRI's professional expertise in procurement. Additionally, the extended strokes of the logo, combined with font characteristics featuring dynamic thickness, visually represent the brand's proactive and efficient "one-stop service" culture and positioning. Gerbo developed a comprehensive brand identity system, including applications such as the website, exhibition banners, presentation templates, and business cards, ensuring consistent branding across all platforms. This full-scale redesign created a distinctive brand style that visually reinforces SRI’s brand strength.

LinkedIn Marketing Strategy Development

To strengthen SRI’s visibility and professional presence in the European and North American markets, Geber developed a comprehensive LinkedIn marketing strategy following the brand refresh. Anchored in SRI’s brand positioning, the strategy highlights its core values—One-Stop Procurement Solutions, Efficiency, Sustainability, and Trustworthiness—and establishes a clear and consistent communication framework.

As this was SRI’s first time managing a LinkedIn company page, the initial phase focused on building brand awareness through content that introduced the company’s culture, core philosophy, and service architecture, helping overseas audiences form a foundational understanding of the brand. The subsequent phase emphasized credibility, showcasing product highlights, industry insights, and solution-oriented content. Combined with targeted paid advertising, the approach effectively enhanced exposure, engagement, and follower growth, gradually shaping a professional and influential LinkedIn brand presence.

Establishing a Professional and Consistent Social Identity In the social media visual design, Geber extended SRI’s primary brand colors—bright orange and gray—and complemented them with low-saturation blue, green, and pink tones to create a modern, stable, and professional impression. Illustrations were crafted with soft and minimal linework, paired with selective solid color accents to highlight key elements. This ensured stylistic consistency and high recognizability across all social media materials, further strengthening SRI’s unified brand identity across digital channels.

Result

Through this branding project, SRI established a clear and professional brand positioning that aligns with its core values. The innovative visual design strengthened the brand's uniqueness, while the brand training deepened employees' understanding of brand values and enhanced the management team's awareness of brand management. Going forward, SRI aims to expand its business scope actively and responsibly, driving innovation within the procurement agency industry.

On the digital marketing front, SRI’s coordinated LinkedIn content and advertising strategy generated more than 2.4 million impressions and 13,000 clicks within six months, achieving an overall engagement rate exceeding 25%. This significantly elevated the brand’s visibility and professional image in overseas markets. The dual approach of brand transformation and strategic marketing has enabled SRI to advance its competitiveness, expand its business footprint, and continue driving innovation within the procurement agency industry.