Project Background
Applied Materials is a global leader in materials engineering, with technologies at the core of virtually every new generation semiconductor and advanced display manufacturing process — driving continuous advancements in information technology, artificial intelligence, and smart devices. Since establishing its Taiwan operations in 1989, Applied Materials Taiwan has become an indispensable partner in the local semiconductor ecosystem.
As semiconductor technologies rapidly evolve and competition for top talent intensifies, Applied Materials Taiwan sought to strengthen its employer brand and build a more distinctive and attractive market presence. To achieve this, Applied partnered with Geber to enhance brand visibility, deepen public understanding of its corporate values, and attract high-potential talent through diversified social media strategies, content planning, and brand storytelling.
Solution
Social Media Marketing
Geber developed a tailored social media strategy for Applied Materials Taiwan, aligning all content structure, messaging, and visual expression with the company’s global brand guidelines while incorporating localized storytelling to better resonate with the Taiwan audience. With a narrative tone that balances professionalism and approachability, we focused on clear knowledge translation and audience-centric communication to establish a rich and engaging content ecosystem. Key content pillars included:
Technology & Industry Insights: Translating complex semiconductor and display technologies into accessible narratives while showcasing Applied’s innovations, engineering solutions, and strategic role in the global supply chain.
35th Anniversary Campaign
To celebrate Applied Materials’ 35 years in Taiwan, Geber designed an exclusive anniversary campaign. Drawing from the brand’s spirit and long-standing partnership with Taiwan, we created the slogan “三五同行，成就創新”, symbolizing Applied’s journey of technological progress alongside Taiwan over the past three and a half decades.
To enhance audience engagement, we developed a series of technology-themed AR filters inspired by Applied’s innovations, allowing users to experience semiconductor and display technologies in a more interactive and relatable way. In addition, we designed a set of versatile marketing assets and social media templates to maintain consistent brand identity and cohesive visual expression across all anniversary communications.
Result
Since partnering with Geber, Applied Materials Taiwan has achieved remarkable improvements in social media performance. Over two years, its Facebook follower base grew by 127%, total reach increased by 228%, and the 35th anniversary campaign generated more than 520,000 impressions. Post engagement rates also continued to rise, elevating the brand’s visibility and share of voice within the market.
With a more consistent and narrative-driven content strategy, Applied Materials Taiwan is strengthening its digital presence and further solidifying its leadership position in the semiconductor and display industries.
