“We are grateful for Geber’s professional support in helping AMEC define our brand positioning, build a distinct brand identity system, and establish a global-ready brand image. This project laid a strong foundation for our international marketing efforts.”

— AMEC Team

Through internal and external interviews and competitor analysis, Geber helped AMEC define its brand positioning as a “Technology Company” focused on “Innovation” within the maritime electronics market. A short-, mid-, and long-term brand development strategy was also established.

Geber created a concise and powerful brand slogan, “Beyond Visible,” emphasizing AMEC’s core value: being the invisible driving force behind success through its communication and detection technologies. The word “Beyond” conveys limitless future potential and the company’s commitment to continuous innovation, reinforcing its corporate vision and mission.

Additionally, Geber conducted interviews with key brand stakeholders, uncovering valuable brand stories and integrating nine essential brand identity elements into a cohesive brand narrative. This helped shape a professional international brand image, paving the way for AMEC’s global expansion.

AMEC initially lacked a complete brand identity system, resulting in an unclear market presence. Geber refined the original logo by incorporating the essence of the brand slogan, enhancing its recognizability. Key brand elements like the inverted triangle and detection signals were creatively adapted into visual motifs applied to presentations, catalogs, and business cards, ensuring a consistent visual style and strengthened market recognition.

Geber also developed a comprehensive Corporate Identity System (CIS) and brand guideline manual, enabling AMEC to maintain consistent visual representation in future marketing materials. This approach fostered internal brand recognition among employees while building a professional and trustworthy brand image in the market.

Building on the brand strategy and visual identity foundation, Geber formulated a full-scale marketing strategy for AMEC. This included defining key messages, audience segmentation, and leveraging LinkedIn—the most professional B2B platform—as the primary channel.

We applied the marketing funnel framework to plan content and advertising at each stage, tailoring formats and messaging to match different audience segments. Clear objectives were set, along with measurable KPIs and optimization suggestions to ensure executional effectiveness.

With Geber’s strategic guidance, AMEC successfully positioned itself as an innovative technology brand aligned with global market expectations. The new tagline “Beyond Visible” clearly articulates the brand’s core promise and also inspires internal alignment, fostering a unified vision and value system across the organization.

The enhanced logo, with optimized typography and visual balance, elevates AMEC’s professional image. The branding initiative also helped AMEC prioritize market expansion goals—focusing in the short term on boosting branded product revenue, and in the long term on becoming the go-to AIS solution provider worldwide. This marks a significant step in promoting a homegrown Taiwanese brand on the global stage.