The 4 Key Success Factors of Content Marketing
What makes a good content marketer? Which key decisions to you need to take in your organization if you are embarking on your content marketing journey?
What Facebook Really Knows About You
The amount of data Facebook has about you is scary... and not exactly what you think it is.
The Importance of Customer Feedback
Customer feedback is essential, not just for marketers, but for everyone from R&D all the way to top management. Are you managing it right?
Video Marketing: Get Ready for the Smart Video Revolution
The video technology revolution promises to deliver a lot of rewards for brands and marketers that take it by the horns and implement it.
4 Ways How AI Can Augment the Digital Marketer
Customer behavior and experience change over time. Brands need to use those changes to advantage, using Artificial Intelligence
Which ketchup? or: What is a brand in the digital age?
The word "brand" is probably the most misunderstood word ever. Search and you shall find several hundred, often contradictory definitions.
What is Fog Computing?
What Is Fog Computing And How Does It Relate To Both Cloud and IoT?
The Economic Miracle in Taiwan Continues
Innovation is at the very heart of Taiwan's business culture. Here is how to reinvigorate it.
How to Create an Intelligent Company
There needs to be an increased focus and knowledge on the analytics strength and new tooling of the average modern company.
GDPR is not a compliance but a marketing issue
The EU General Data Protection Regulation (GDPR) is upon us, and most companies are still woefully unprepared.
SEO is no longer enough
Manual SEO is no longer enough; you need to leverage machine learning for better results
The 7 Deadly Sins of Digital Marketing
There are many mistakes digital marketers can make. Here are the most egregious ones.
How to conduct an SEO content audit
Conducting a content audit for your company is the best way to stay ahead of the content marketing game
AI and the future of marketing
Artificial intelligence will change marketing, but what areas will be impacted first, and how?
Employee Advocacy and Digital Marketing
Only companies which fully embrace digital interaction between the various parts of the organization will ultimately excel at digital transformation
Why Branding in the Medical Business is So Different
Why is branding in the medical industry such a challenge? Why do many pharma companies not even bother with proper CIS
What is the Benefit of Modern Data Warehousing?
Access to customer and industry information is the primary competitive advantage businesses have over their competitors.
7 crucial things you must do before spending money on digital ads
If you don't do all of these seven things, you will overspend on digital advertising. Don't waste your money!
The Bounce Rate: When It Matters, and When it Doesn't
The bounce rate matters ... until it doesn't. Learn how to use this measure of digital marketing
Why Businesses Should Embrace Machine Learning
If you are still unsure of machine learning and its benefits, consider these scenarios
AI - The present in the making
Artificial intelligence is not a concept of the future. It is already shaping the present.
Cost-effective ways for attracting more website traffic
Two things most businesses forget in their digital marketing strategy are absolutely crucial to success. And it's amazing how many people ignore them.
How to Start Incorporating Machine Learning in Enterprises
We are experiencing an era of Digital Revolution. Machine Learning, Artificial Intelligence, and Big Data Analysis are the reality of today's world.
Securing Competitive Advantage with Machine Learning
Data is probably the most important asset a company owns. Here are the four key elements of a comprehensive data management system.
If management is the brain, marketing is the ...
What role should marketing play in the organization? Why do different cultures understand marketing so differently?
5 Ways Businesses Can Cultivate a Data-Driven Culture
A business's ability to use data to identify challenges, spot opportunities, and adapt to change with agility is critical to its survival and long-term success.
Manufacturers too must get visual
Manufacturers do not seem to realize that the age of distributors and cold calls is over, and everyone must embrace visual marketing tools
Just how backward are Taiwan's online shops?
Taiwan has some of the best software engineers in the world, yet when it comes to e-commerce, it is still 2007.
10 Common Misconceptions About Inbound Marketing
Inbound Marketing is a must for all industries, but misconceptions still abound. Here are some common myths about inbound marketing which simply aren't true.
Social Media Marketing: 10 Easy Ways to Increase Efficiency
Social media marketing is complex and time-consuming. Here are 10 useful tips to increase your efficiency and do more with less
Is digital advertising the biggest fraud in history?
Advertisers are losing millions of dollars a day to scams, fraud, and attribution problems. Who is at fault?
Every new venture must start with a Retailer Marketing Strategy
Whether you are a startup or an established brand, every new product launch must begin with looking at how consumers in your target market are using their preferred retailer
9 Steps to successful video marketing
Video content marketing is really important. Here is how we at Geber go about it
Are You Guilty Of These 7 Crimes?
As a marketer, you really should avoid these 7 terrible mistakes which will drive customers away
KPIs are for losers. Get rid of them
Almost every managers loves and does great damage by misusing KPIs
3 Outdated SEO Tactics You Should Stop Immediately
SEO is rapidly evolving. Some tactics aren't just useless,they may actually harm your ranking