Marketing for Boring Industries
We would all like to work for exciting companies, but what do you do with boring industries in the age of digital media, visual platforms, and content marketing?
Is digital advertising the biggest fraud in history?
Advertisers are losing millions of dollars a day to scams, fraud, and attribution problems. Who is at fault?
Every new venture must start with a Retailer Marketing Strategy
Whether you are a startup or an established brand, every new product launch must begin with looking at how consumers in your target market are using their preferred retailer
Inbound Marketing Explained
Create an inbound strategy that adds value to your customers' lives, rather than disrupt them with annoying advertisement
Are You Guilty Of These 7 Crimes?
As a marketer, you really should avoid these 7 terrible mistakes which will drive customers away
KPIs are for losers. Get rid of them
Almost every managers loves and does great damage by misusing KPIs
Writing for an International Audience
More and more non-native speakers do digital marketing in English. Here is how to improve your game.
Businesses Really Do Need Social Media Analytics
New analytics tools are springing up. They can greatly help you improve your digital marketing ROI
E-Mail Marketing Comeback
Long seen as a platform in decline, e-mail marketing is making a comeback in an age of social media overload.
So What is Content Marketing Anyway
Content marketing is perhaps the most misunderstood concept of digital marketing. In reality, it is just common sense.
Here Comes Fake Data!
Voice computing means there is ample opportunity to manipulate consumers with fake data. Brands must watch out.
SEO vs SMM. Which brings more business?
You can spend your time on SEO, or do more digital marketing. But which really brings better results and higher revenue?
The HR recruitment industry will die in 2018
The human resource industry, like legal and accounting professions, are under threat from sophisticated artificial intelligence
Brands, Fengshui and Fortune Telling
Many owners of B2B industrial companies do not believe in branding. But a good brand in B2B is even more important than in B2C.
Brand Identity - Overcoming the Naysayers
You can create a brand from scratch, or make an existing brand more consistent. Surprisingly enough it is the second case that is harder.
Industry 4.0 and Asian Manufacturers
The innovations around Industry 4.0 mean that Asian manufacturers have to prepare for big changes ahead
Making a Splash - A Guide to Exhibitions
Even with digital marketing on the rise, trade shows are still and important marketing tool
Machine Learning Becomes Mainstream
The right machine learning strategy can put your business ahead of the competition, reduce your TCO, and give you the edge your business needs to succeed.
Influencing The Customer Journey
Understanding your customers' journey is key to increasing conversion
Something Monumental Just Happened in Computing
Rapid advances will soon double the world's computing power
Measuring Marketing Made Easy
You don't need expensive tools to measure digital marketing efficiency
Meet the head of Geber Brand Consulting
An interview with our founder and CEO, Canadian Richard deVries
Why your shopping cart is always empty
Almost all brands insist on their own e-commerce site. Usually these don't work very well and may not be worth the investment.
Do QR codes in marketing really work?
Overhyped or underestimated? QR codes are popular in Asia, but are often misused.
Join Branding Taiwan
Each year, Taiwan's government supports the branding efforts of local companies, and we are a part of it.
Snap Psychology: Here today, gone tomorrow.
Despite its meteoric rise, Snapchat may be only a temporary phenomenon.
6 Strategies from OEM to own-brand
Developing your own brand is every manufacturer's ultimate dream. We present six ways to go about it.
Taiwan Could Become The World's Largest Food Producer
Small tech countries have all the right conditions to become agriculture powerhouses
Blockchain Is the Most Disruptive Invention Since the Internet
You have heard about bitcoin - but blockchain will disrupt every transaction business process imaginable
The Intersection Of Personal And Corporate Brand
In the digital age, personal brand is slowly becoming more important than corporate brand