How to Create an Intelligent Company
There needs to be an increased focus and knowledge on the analytics strength and new tooling of the average modern company.
How Leading Organizations are Leveraging Big Data and Analytics
The challenge of big data comes with listening and making sense of what it says.
GDPR is not a compliance but a marketing issue
The EU General Data Protection Regulation (GDPR) is upon us, and most companies are still woefully unprepared.
The 7 Deadly Sins of Digital Marketing
There are many mistakes digital marketers can make. Here are the most egregious ones.
Opportunities created by AI outweigh imminent threats
Artificial intelligence will have a disproportionate impact in customer experience. What brands need to understand ...
How to conduct an SEO content audit
Conducting a content audit for your company is the best way to stay ahead of the content marketing game
Employee Advocacy and Digital Marketing
Only companies which fully embrace digital interaction between the various parts of the organization will ultimately excel at digital transformation
3 simple ways to improve conversion rates
So what can you do if you have all the traffic you need, but visits still aren't converting?
Why Branding in the Medical Business is So Different
Why is branding in the medical industry such a challenge? Why do many pharma companies not even bother with proper CIS
7 crucial things you must do before spending money on digital ads
If you don't do all of these seven things, you will overspend on digital advertising. Don't waste your money!
Social media, machine learning and the end of democracy
Social media and machine learning are the perfect combination to support anti-democratic regimes. What to do?
The Bounce Rate: When It Matters, and When it Doesn't
The bounce rate matters ... until it doesn't. Learn how to use this measure of digital marketing
AI - The present in the making
Artificial intelligence is not a concept of the future. It is already shaping the present.
There is money in that content, man!
Despite what many marketers say, measuring ROI on content marketing is not rocket science.
Cost-effective ways for attracting more website traffic
Two things most businesses forget in their digital marketing strategy are absolutely crucial to success. And it's amazing how many people ignore them.
Securing Competitive Advantage with Machine Learning
Data is probably the most important asset a company owns. Here are the four key elements of a comprehensive data management system.
Are you a FAAAN? 5 Companies to Rule Them All.
There are now five companies who are ruling the world and have the potential to grow into dangerous quasi-monopolists.
If management is the brain, marketing is the ...
What role should marketing play in the organization? Why do different cultures understand marketing so differently?
Manufacturers too must get visual
Manufacturers do not seem to realize that the age of distributors and cold calls is over, and everyone must embrace visual marketing tools
How to Become an Omni-Channel Data-Driven Retailer
Multiple shopping channels available to customers have made it an absolute necessity for businesses to integrate data to define an omni-channel shopping experience.
Just how backward are Taiwan's online shops?
Taiwan has some of the best software engineers in the world, yet when it comes to e-commerce, it is still 2007.
Social Media Marketing: 10 Easy Ways to Increase Efficiency
Social media marketing is complex and time-consuming. Here are 10 useful tips to increase your efficiency and do more with less
Marketing for Boring Industries
We would all like to work for exciting companies, but what do you do with boring industries in the age of digital media, visual platforms, and content marketing?
Is digital advertising the biggest fraud in history?
Advertisers are losing millions of dollars a day to scams, fraud, and attribution problems. Who is at fault?
9 Steps to successful video marketing
Video content marketing is really important. Here is how we at Geber go about it
Inbound Marketing Explained
Create an inbound strategy that adds value to your customers' lives, rather than disrupt them with annoying advertisement
Are You Guilty Of These 7 Crimes?
As a marketer, you really should avoid these 7 terrible mistakes which will drive customers away
3 Outdated SEO Tactics You Should Stop Immediately
SEO is rapidly evolving. Some tactics aren't just useless,they may actually harm your ranking
Writing for an International Audience
More and more non-native speakers do digital marketing in English. Here is how to improve your game.
Businesses Really Do Need Social Media Analytics
New analytics tools are springing up. They can greatly help you improve your digital marketing ROI
Use content marketing to strengthen your brand from within
Content marketing is not just a way of reaching your customers. It is also a brilliant method of building cohesion and loyalty amongst your staff.
So What is Content Marketing Anyway
Content marketing is perhaps the most misunderstood concept of digital marketing. In reality, it is just common sense.
Here Comes Fake Data!
Voice computing means there is ample opportunity to manipulate consumers with fake data. Brands must watch out.
Are we facing a deluge of VR disorders?
Psychiatrists are warning that prolonged use of VR will cause irreparable damage and long list of disorders
The HR recruitment industry will die in 2018
The human resource industry, like legal and accounting professions, are under threat from sophisticated artificial intelligence
Brands, Fengshui and Fortune Telling
Many owners of B2B industrial companies do not believe in branding. But a good brand in B2B is even more important than in B2C.