Corporate Image Film | Enhance your brand's strengths and expand its impact

A corporate image film conveys an assurance that you are the right partner for your customers and creates a quick and permanent brand impression of your brand or company. The most important factor in creating a brand image is "people's association with the brand". Through a good corporate image film, the mission, vision, strengths and reputation of the company are conveyed, which in turn drives the establishment and development of the brand image. At the same time, a good corporate image film can also have a positive impact on employees and strengthen brand identity.

What is the difference between a corporate image film and a corporate introduction video?

Whether it is a corporate image film or a corporate introduction video, we make sure it can attract the attention of potential clients and to trigger deeper discussions.

1. Differences according to the key messages delivered

Corporate image film: Communicates how the company creates value for customers and end users. Whether it's about changing people's lives or telling a story that makes the viewer feel like they are there, it creates emotions and stays with you afterwards.

 

Corporate introduction video: It focuses on the company's history, philosophy, products or services, factory or supply chain, market layout, corporate social responsibility, etc., so that viewers can understand the company in all its aspects.

2. According to different occasions and purposes of use

International conventions: Many B2B companies regularly participate in international conventions and show videos on site. Usually, only videos are shown on site, or the sound is not easy to hear, so it is appropriate to show a corporate image film that can quickly attract buyers' attention.

 

B2B enterprise selection of suppliers: When choosing suppliers, foreign brand customers can learn about the company's R&D and manufacturing capabilities, compliance with CSR standards, etc. through corporate introduction videos.

Corporate Image Film Production Process: 5 Key Steps

1. Confirm the video production requirements

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01

Objectives to be achieved through the video

If the objectives of the video production can be established, such as "brand promotion and youthfulness, attracting young talents", "raising public awareness of products or services", "attracting new users", "breaking the established impression of the brand and reversing the rejection mentality", "conveying brand values and creating a warm dining environment", etc., it will make the communication more efficient and let the whole production move forwards. This will enable more efficient communication and a clearer direction for the whole production.
02

Anticipated channels

Common channels include trade shows, official websites, business meetings, storefront or TV walls in the office. As digital marketing becomes more diversified, companies can also consider producing long-form or short-form versions, as well as the proportion and format needed for different social media platforms.
03

Film delivery date

When the finished video needs to be available. If you need to shoot in a factory, you also need to consider how to shoot without affecting the operation of the production line.

2. Film Quotes and Contracts

01

Please provide reference videos

Depending on the production needs, the expected quality of the film, the filming technique, and the level of detail, the quotation can vary greatly. Therefore, the most direct and accurate way is to provide reference videos!
02

Provide the budget range

Provide the expected budget range. Having a budget or a budget range allows us to quickly determine the available equipment, actors, post-production and other specifications. This can save your valuable time when asking for a quote for the film.
3. Pre-production
01

Script

In order to truly convey the company’s value concept, Geber recommends interviewing the company’s decision makers or management team when writing the storyboard script to confirm the brand message. Spending more time to communicate the script and storyboard means that the shooting, and editing will be smoother. This part can also prepared by the customer, and Geber provides suggestions or assists in adjusting the script.
02

Preliminary work

scouting, material confirmation, casting auditions, scheduling of shooting time and location.
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In addition to corporate image films, Geber also provides product video production, commercial video production, corporate listing video production, 2D/3D animation video production, event documentary video production, and live video services.

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Brinouva by NKFG

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Wistron ITS

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Yens

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Synology