- Sales Channels
Yuchen is a fast-growing provider of factory automation solutions. Originally focused on the semiconductor business they are now expanding into other industries, including energy, food and beverage, pharmaceutical and logistics.
This step required a retooling of the marketing department's skillset. Yuchen turned to Geber Brand Consulting to refine their existing logo and create a series of new marcom tools for each industry, introducing color guides and innovative design.
Subsequently we conducted a series of workshops to train Yuchen's sales and marketing teams in the use of their new tools and B2B content marketing strategies.