INDUSTRY

Automotive & Transportation

SERVICES

TAYA

TAYA Bicycles, a state-of-the-art manufacturer of top-end bicycle chains

Geber Brand Consulting helped TAYA

  • Create a new corporate film with professional mountain bikers and focusing on TAYA's newest chain technology. 
  • Clarified the Taya brand story, character and image after holding focus groups with target customers in North America, Europe and Taiwan markets. 
  • Created a "Chain Guide" to educate dealers 
  • Analysed how TAYA can expand to other markets
  • Workshops to train staff on how to expand into these markets 
  • Designed display stands for future tradeshows and bike stores 
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Case Study

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VOLKSWAGEN TAIWAN

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TGB

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CNC

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AUDI