TAYA

TAYA Bicycles, a state-of-the-art manufacturer of top-end bicycle chains

Geber Brand Consulting helped TAYA

• Create a new corporate film with professional mountain bikers and focusing on TAYA's newest chain technology. 
• Clarified the Taya brand story, character and image after holding focus groups with target customers in North America, Europe and Taiwan markets. 
• Created a "Chain Guide" to educate dealers 
• Analysed how TAYA can expand to other markets
• Workshops to train staff on how to expand into these markets 
• Designed display stands for future tradeshows and bike stores