Automotive & Transportation, Consumer Goods
Geber has cooperated with BBDO Taiwan for shooting a video for the newest release of the GSENSE series KYMCO scooter.
During the live stream, three fresh graduates with very different personalities were used, targeting the younger generation.
From the customer’s point of view, not only does it emphasize the character and benefits of the new series such as under-seat storage capacity, the rear light safety, but also the product positioning for both males and females.
Geber used KYMCO’s original bright brand image, adding scene redirection and motion graphics in post-scene production to show the immediateness of live stream videos that have been very popular lately.