JW Optical

A Second Pair of Eyes

For JW Optical, a Taiwan-based manufacturer of auto lamps, Geber Consulting created the brand and brand architecture. 

This included a full brand audit, analysis of competitors, logo and CIS design, brand story and mission, brand architecture,  and a full toolkit for marketing. 

We also designed posters, their websites and marketing materials, as well as the packaging of the lamps.