Importers and Exporters Association of Taipei

Taiwan is surrounded by the sea. Since ancient times, import and export "trade" has been an important part of Taiwan's economy. It has not only brought economic prosperity, but also brought the world to this island country. Located in the capital city Taipei, the IEAT (Importers and Exporters Association of Taipei) was established in 1947. It has served as a bridge between the government and private enterprises for many years, proposing policies for members of the Association, and fighting for the rights of members to jointly explore the global market.

When Geber visited IEAT for the first time, we found out that its building locating on Songjiang Road is quite large compared to other associations. In addition to units on all floors of IEAT, up to 7 floors of meeting space can be rented to members and is suitable for events of all sizes.

Therefore, when we were designing the introduction and invitation letter, we used the image of the IEAT building as the main visual presentation, showing the scale of the association and the powerful services it can provide. In the use of color, we chose bright but warm color to show that IEAT can bring its members new hope and thoughtful services.

While designing, Geber not only put the texts and pictures in a good looking way, but fully discussed with IEAT to confirm the correctness of the content and the importance of different information.We transformed the message IEAT wanted us to show into design language to present the information in a more systematic and organized way.

When Geber visited IEAT for the first time, we found out that its building locating on Songjiang Road is quite large compared to other associations. In addition to units on all floors of IEAT, up to 7 floors of meeting space can be rented to members and is suitable for events of all sizes. Therefore, when we were designing the introduction and invitation letter, we used the image of the IEAT building as the main visual presentation, showing the scale of the association and the powerful services it can provide.

In the use of color, we chose bright but warm color to show that IEAT can bring its members new hope and thoughtful services. While designing, Geber not only put the texts and pictures in a good looking way, but fully discussed with IEAT to confirm the correctness of the content and the importance of different information. We transformed the message IEAT wanted us to show into design language to present the information in a more systematic and organized way.

Since IEAT wanted to be significantly different from the previous brochures to make it new, exquisite and simple, we not only came up with a different proposal, but also boldly suggest that IEAT can use the more expensive import light-coated paper as the printed paper. In addition to improving its texture, the use of light-coated paper can also add a layer of slight water-based varnish in the printing process, which is more elegant than the Gloss or Matte on coated paper. After seeing the sample, IEAT decided to use the paper and process methods Geber recommended, and they also had a very high evaluation of the finished product.