- Pharma & Medical
Seeing Your Brand Clearly
For Universal Vision Biotechnology, Geber Consulting created the brand and brand architecture of their chain of stores, LASIC eye surgery center, and other business units.
This included a full brand audit, analysis of competitors, logo and CIS design, brand story and mission, brand architecture, and a full toolkit for marketing.
Brand architecture is the structure of brands or business units within an organizational entity. It defines the relationship between the brands, how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong.
Brand architecture is mainly concerned with how to manage a parent brand and a family of sub-brands. Managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.