CHINA AIRLINES

Excellence in the Air

China Airlines, Taiwan's leading airline came to us for tips and tricks on digital marketing in the US and European market. We developed an integrated platform strategy and innovative concepts for inbound and influencer marketing. 

We conducted a two-part workshop focusing on platforms like Facebook, LinkedIN, Line, WeChat and Snapchat and trained the international marketing team in the cost-efficient use of these tools. The last part of the workshop consisted of KPI and analytics training to accurately measure ROI.