Carota-the specialist in OTA and FOTA programming
Founded in 2011, Carota Inc. is a joint venture created by MediaTek, Trend Micro and Singtel. Carota is a multinational intelligent software company, which specializes in the research and development of OTA technical solutions. The OTA programming which Carota offers can fix the failures and update the software. As the digitalization in the automotive industry rises, Carota’s technique is not only a basic equipment of IoV but also an indispensable tool for the autonomous car technology. Carota’s OTA service has passed 300 million smart devices, which cover more than twenty countries and districts, including USA, India, Russia, China, Taiwan and Southeast Asia.
The visual image of future technology with an unlimited prospect
As Carota’s OTA technique and experience grows up, it gets more exposure in the global market. With a customized CIS and the corporate film plan, Geber helped Carota build a professional brand image of OTA programming in the luxury automotive market in 2018.
During the market and competitors research, Geber found that OTA technique has an inseparable connection with autonomous car technology. Additionally, the bright colors guideline of the visual design can make the image of technology industry more innovative and diversified.
OTA technique develops the intelligent technology more far in people’s life. From the logo design to the color guideline in Carota’s CIS, we use lively and bright visual impression to deliver the messages “continually offer the newest and the most stable OTA technique” and “OTA technique is everywhere in life”. Carota is a name combining “Car” and “OTA”. We put the visual impression of Over-the-Air (Clouds) and a streamlined shape of car in the logo design. We also added the impression of a key to the design of the character “t”, which means Carota’s OTA technique offers the stable service of software updates and enhances the driving safety of intelligent connected vehicles.
Carota has made its new brand image debut in 2018 CES ASIA in Shanghai. At this exposition, the corporate film Geber made gave the audience an idea that the intelligent technology is near at hand and made Carota become the most eye-catching IoV company. Playing an important role in IoV industry, Carota will help its clients face the challenges and always be on a tech-advanced position in the future.