INDUSTRY

Consumer Goods

SERVICES

AUDELA

Geber Consulting created the unique and creative Taiwanese jewelry brand AUDELA, including

  • Logo

  • Brand book

  • CIS

  • Website

  • Social Media Materials

  • Packaging

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LOGO CONCEPT

The logo design for AUDELA is based on the concept of "Refractive Beauty", with undertones of reflection, the inner-self and playing with different perspectives to question our standards of beauty. The graphic design uses the first letter A, of AUDELA with circular ring semiotic (rings, bracelets and necklaces) for a more prominent yet elegent style. The overall design also imbues mystery and luxury connotations, reflecting the brand positioning.

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BRAND STORY 

We are a medium for customers to look through when searching for meaningful beauty and unique perspectives. Our designs are like a prism, what everyone sees is different, but the final result is still a rainbow of beauty. Geber has breathed new life into AUDELA with a full rebranding. 

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Visual Imagery

In order to gain recognition, the brand's position and image must be shaped through imagery which conveys concepts, ideas and feelings to the consumer.

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Packaging

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Case Study

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AIRBOBO

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SPIRIT

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HEC

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NESO