ASML Taiwan
Beginning
ASML is the leader of the global chip and lithography technology market, providing the world's leading chipmakers with lithography equipment and services. Headquartered in the Netherlands, ASML officially established the Taiwanese headquarter in Hsinchu in 2003, being home to local corporate functions as well as customer support and software development.
ASML is an internationalized corporate which has 70 offices located in 16 countries. Geber has cooperated with ASML since 2017 assisting ASML with the synchronization of information between the Netherlands and Taiwan, and also with the interaction with local target audiences in a better, more profound manner. We combined both marketing strategies of long-term and medium-term, and assisted ASML with its social media operations such as Facebook, LinkedIn ,and LINE. Moreover, through digital marketing campaigns, we built and enhanced its employer brand and strengthened its interaction and communication with the Taiwanese audience.
Solution
【Long-term Digital Marketing Strategy and Operation】
Geber maintained a close collaboration with ASML Taiwan and formed a special unit for ASML Taiwan, which comprised a project manager, an editor, a graphic designer, and digital marketing performance analysts. We developed a deep understanding of the enterprise spirit, culture, industry, and technique of ASML through long-term communication and collaboration. We established content marketing for thes Taiwanese audiences under the ASML brand guideline by advocating the “3C value” of ASML. That is to say, we embodied the concept of “Challenge, Collaborate, Care” in the copywriting and blended trending culture in our content strategy planning.
【B2B E-Recruitment Solution】
Aside from the assistance of raising brand awareness, Geber came up with a digital marketing integration strategy based on the recruitment needs of ASML. We interviewed some employees and provided high-quality copyrighting and both graphic and video materials for an adequate audience in order for ASML Taiwan to find suitable source candidates.
【Multimedia Platform Connection】
In the beginning, Geber built ASML’s brand image and raised brand awareness through Facebook, but then we extended it to LinkedIn and LINE, which has over 98% users rate in Taiwan. Geber helped ASML connect various social platforms and established an industry-leading model of digital marketing.
【Cooperation with KOL】
Geber assisted ASML with finding influencers in an adequate manner and further communication towards cooperation. To raise ASML’s brand awareness, we tried to expose, reach to, and attract more target audiences through various methods for them to have a deeper understanding of the technique and enterprise spirit of ASML.
【Video Shooting】
- Online Campus Recruitment Seminar
Due to the pandemic, actual campus recruitment campaigns have been canceled and recruitment live streams were challenged. To tackle this issue, Geber arranged and planned a comprehensive “Online Campus Recruitment Seminar” for ASML Taiwan with contents including theme development, marketing promotion, target audience behavior trigger mechanism, script planning, live stream filming, video editing, graphic propaganda shooting, etc. Recruitment campaigns are no longer limited by space or time with Geber’s assistance. - Corporate Image Video
The video started with mentioning the important role of Taiwan in the global semiconductor market and brought out the leading role of ASML in the semiconductor and lithography market. ASML is constantly innovating and developing pioneering techniques. Therefore, they invite talents to join and make a change in the world.
ASML Taiwan | Result
During the live stream of the 2020~2022“Online Campus Recruitment Seminar”,
we have reached 14k in engagement and 190K total views, and the highest video completion rate is:
40,000
1,600
2,000
51
We assisted ASML with planning an oversea recruitment plan towards Southeast Asia. We created Landing Page and precisely targeted a certain audience with advertising strategy and operations. We achieved the following within five weeks:
ASML Taiwan | 形象影片
ASML Taiwan
Corporate Image Video
We demonstrated corporate image videos among a target audience of young talents, students, and the semiconductor industry through Facebook, LinkedIn, and other campus recruitment expo, and seminars. We ensure their understanding of the future arrangement of ASML in Taiwan and the key vacancies in need.
