Great Place To Work
ASML is one of the world’s leading semiconductor lithography companies, headquartered in The Netherlands. The world’s top ten semiconductor companies are all clients of ASML.
In order to respond to the high demand for talent in the Taiwanese semiconductor industry, Geber helped create and implement a digital marketing strategy to actively engage talent for ASML’s Human Resource efforts.
Geber’s main services for ASML include market research, focusing on information for tech recruitment, and assisting in the formation of suitable digital marketing strategies. Geber focused its digital marketing strategies on social media recruitment and community engagement by employing a strategy of posting contents accordingly to four themes – Inspiring, Entertaining, Educational and Convincing. Similarly, Geber also took notes of special events to further strategize and create social media posts.
Geber delivers these strategic messages by utilizing the most commonly used social media platforms in Taiwan – Facebook and LinkedIn. Geber assists in creating contents (videos, posts and pictures) to further increase candidates’ knowledge on ASML and its services along with providing social media data analysis on a monthly basis.
Through strategic content marketing, Geber is helping ASML to build a community on social media rather than solely focused on gaining followers. By Integrating ASML’s brand messages and core values in its social media contents, and using current pop-culture trends to increase relevance and engagements with ASML’s audience.
Geber increased ASML followers on Facebook by 70% in 2018 and gained 37% higher average reach rates from Facebook users.