Be part of progress
ASML is one of the world’s leading semiconductor lithography companies, headquartered in The Netherlands. The world’s top ten semiconductor companies are all clients of ASML.
In order to respond to the high demand for talent in the Taiwanese semiconductor industry, Geber helped create and implement a digital marketing strategy to actively engage talent for ASML’s Human Resource efforts.
Geber’s main services for ASML include market research, focusing on information for tech recruitment, and assisting in the formation of suitable digital marketing strategies. In terms of social media creative content (videos, posts and pictures), Geber helps to manage Facebook and LinkedIn as main platforms and provide social media data analysis as a monthly report.
Geber focused its digital marketing strategies on social media recruitment and community engagement. Through Taiwan’s most commonly used social media platforms–Facebook and Linkedln, we helped to increase customer’s knowledge of ASML and its services.
In terms of copy writing, Geber uses four key words: Inspiring, Entertaining, Educational, Convincing to distinguish between the form of content and the methods of operation.