Meet the head of Geber Brand Consulting

An interview with our founder and CEO, Canadian Richard deVries

Why your shopping cart is always empty

Almost all brands insist on their own e-commerce site. Usually, these don't work very well and may not be worth the investment. 

Deflating Towards Utopia

Politicians still don't realize that low inflation is a by-product of technological progress and will never go away.

Taiwan Could Become The World's Largest Food Producer: This is not a joke

Small tech countries have all the right conditions to become agricultural powerhouses

The Intersection of Personal and Corporate Brand

In the digital age, personal brand is slowly becoming more important than corporate brand

The Imminent Fall of the Language Barrier

We all look forward to the day we won't have to learn foreign languages anymore. But that will cause a lot of problems.

A/B Testing. Everyone should do it.

Most digital marketers don't bother with A/B testing, even though it can greatly improve performance and ROI. 

6 Strategies from OEM to own-brand

Developing your own brand is every manufacturer's ultimate dream. We present six ways to go about it.  

Snap Psychology: Here today, gone tomorrow.

Despite its meteoric rise, Snapchat may be only a temporary phenomenon.

5 reasons most startups fail

Five frequently overlooked factors mean that most startups will never become viable companies.