The Intersection of Personal and Corporate Brand

In the digital age, personal brand is slowly becoming more important than corporate brand

The Imminent Fall of the Language Barrier

We all look forward to the day we won't have to learn foreign languages anymore. But that will cause a lot of problems.

A/B Testing. Everyone should do it.

Most digital marketers don't bother with A/B testing, even though it can greatly improve performance and ROI. 

6 Strategies from OEM to own-brand

Developing your own brand is every manufacturer's ultimate dream. We present six ways to go about it.  

Snap Psychology: Here today, gone tomorrow.

Despite its meteoric rise, Snapchat may be only a temporary phenomenon.

5 reasons most startups fail

Five frequently overlooked factors mean that most startups will never become viable companies. 

Join "Branding Taiwan" today

Each year, Taiwan's government supports the branding efforts of local companies, and we are a part of it. 

Do QR codes in marketing really work?

Overhyped or underestimated? QR codes are popular in Asia but are often misused.