You can create a brand from scratch, or make an existing brand more consistent. Surprisingly enough, it is often the second case that is harder.
Understanding your customer's journey is key to increasing conversion
If you get started with A/B testing, please avoid these 3 crucial beginners' mistakes
The right machine learning strategy can put your business ahead of the competition, reduce your TCO, and give you the edge that your business needs to succeed.
Even with digital marketing on the rise, trade shows are still an important marketing tool
The innovations around Industry 4.0 mean that Asian manufacturers have to prepare for big changes ahead.
An interview with our founder and CEO, Canadian Richard deVries
Almost all brands insist on their own e-commerce site. Usually, these don't work very well and may not be worth the investment.