Writing for an International Audience

More and more non-native English speakers do digital marketing in English. Here is how to improve your game.

Businesses Really Do Need Social Media Analytics

New analytics tools are spring up. They can greatly help you improve 

E-Mail Marketing Comeback

Long seen as a platform in decline, email marketing is making a comeback in an age of social media overload. 

Use content marketing to strengthen your brand from within

Content marketing is not just a way of reaching your customers. It is also a brilliant method of building cohesion and loyalty amongst your staff.

So What is Content Marketing Anyway

Content marketing is perhaps the most misunderstood concept of digital marketing. In reality, it is just common sense.

Here Comes Fake Data! Voice AI will cause a flood of fake data

Voice computing means ample opportunity to manipulate customers with fake data. Brands must watch out.

Are we facing a deluge of VR disorders?

Psychiatrists are warning that a prolonged use of VR will cause irreparable damage and long list of disorders.

SEO vs SMM. Which brings more business?

You can spend your time on SEO, or do more digital marketing. But which really brings better results and higher revenue?

The HR recruitment industry will die by 2020

The human resource industry, like legal and accounting professions, are under threat from sophisticated artificial intelligence

Brands, Fengshui and Fortune Telling

Many owners of B2B industrial companies do not believe in marketing. But a good brand in B2B is even important than in B2C.