Businesses Really Do Need Social Media Analytics

New analytics tools are spring up. They can greatly help you improve 

How to Become an Omni-Channel Data-Driven Retailer

Multiple shopping channels available to customers have made it an absolute necessity for businesses to integrate data to define an omnichannel shopping experience.

5 Ways Businesses Can Cultivate a Data-Driven Culture

A business's ability to use data to identify challenges, spot opportunities, and adapt to change with agility is critical to survival and long-term success.

What is the Benefit of Modern Data Warehousing?

Access to customer and industry information is the primary competitive advantage businesses have over their competitors.

How to Create an Intelligent Company

There needs to be an increased focus and knowledge on the analytics strength and new tooling of the average modern company.