Strategic brand management is a process that establishes a system that provides added value and achieves long-term competitive advantage for your brand.
On September 18th our managing director, Richard, presented at the Canadian Chamber of Commerce in Taiwan on the topic of branding and how to get your company and your brand to succeed.
Do you work at a Taiwanese B2B company? If so, which department holds the most sway in your organization? Probably most of you were saying 'Sales'. Although this is often the case in B2B companies globally it has been my experience that it is even more so for Taiwanese ones.
As a well-known consultancy focusing on the B2B industry, we get calls every week from Taiwanese companies looking for help dealing with the 'red ocean' of relentless competition.
Stories are a hot topic in marketing because they have been shown to be superior to facts in getting attention, being remembered, changing opinions, stimulating social activity, developing emotion and, curiously, communicating facts.
How is your company’s marketing budget divided up? In a lot of marketing departments, when it comes to budget, there’s a war being waged between brand marketers and lead generation marketers. And it seems that brand marketers are very much losing that battle.
Clients often ask us what they should listen to in order to get new ideas for strategy, branding and marketing. Here's a list of podcasts that I've been listening to this past year.
This may sound like blasphemy in an age where every organization, person, and product seems to be chasing after the right branding. If you have ever studied for an EMBA anywhere in the world you will be in agony now. What’s more, you may think this is a weird title for a blog on the website of a branding and marketing expert.
Today, we’re going to discuss three ways you can use content marketing to build your brand identity.
Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell.
New analytics tools are spring up. They can greatly help you improve
More and more non-native English speakers do digital marketing in English. Here is how to improve your game.
Understanding your customer's journey is key to increasing conversion
You don't need fancy tools to measure digital marketing efficiency.
Five frequently overlooked factors mean that most startups will never become viable companies.
Conducting a content audit for your company is the best way to stay ahead of the content marketing game.
We would all like to work for exciting companies, but what do you do with boring industries in the age of digital media, visual platforms, and content marketing?
The word "brand" is probably the most misunderstood word ever. Search and you shall find hundreds, often contradictionary
Even with digital marketing on the rise, trade shows are still an important marketing tool
Customer behavior and experience change over time. Brands need to use these changes to their advantage, using Artificial Intelligence.
Without digital transformation, your enterprise will be eliminated from the competition.
Customer feedback is important, not just for marketers, but for everyone from R&D all the way up to top management. Are you managing it right?
You can spend your time on SEO, or do more digital marketing. But which really brings better results and higher revenue?
Blogs are a great way to promote your business, but you need to do it right.