Explore the exciting world of XR: Maximize your business potential with META: XR Technologies
Over the last few years, remote working and the increasing use of technology has led to a growing demand for virtual event solutions. The Metaverse, or virtual world, offers companies an exciting and innovative way to bring employees together.
ESG Marketing: Crafting an ESG-Focused Brand Image
Nations worldwide have responded to climate change by announcing emission reduction commitments, and companies kept up with the trend by adapting to ESG principles. Now the key question becomes how to effectively incorporate your ESG content into your brand marketing plan. Below we will share three essential points on efficiently promoting your company’s ESG values and information about sustainability.
Market Research Centennial: 5 Tips to Build a Valuable Strategy
Why more companies are embracing market research? How to conduct good market research? This article will provide 5 tips for market research, including industry, competitor, consumer, brand, and social media research.
Geber x MOJO｜Join Forces to Develop AI-driven Marketing and Lead Generation
Nowadays, Artificial Intelligence and Machine learning technologies and applications are growing rapidly in the global economy; however, the digital marketing and brand strategy community has not been active in adapting and developing these advanced technologies.
Your One-Stop Guide! 4 Key-Steps to Successful Brand Management
Strategic brand management is a process that establishes a system that provides added value and achieves long-term competitive advantage for your brand.
Canadian Chamber Small Business Seminar
On September 18th our managing director, Richard, presented at the Canadian Chamber of Commerce in Taiwan on the topic of branding and how to get your company and your brand to succeed.
Is your catalog your best salesperson?
Do you work at a Taiwanese B2B company? If so, which department holds the most sway in your organization? Probably most of you were saying 'Sales'. Although this is often the case in B2B companies globally it has been my experience that it is even more so for Taiwanese ones.
Moving from a 'maker' to a 'solution provider'
As a well-known consultancy focusing on the B2B industry, we get calls every week from Taiwanese companies looking for help dealing with the 'red ocean' of relentless competition.
How to Create a Signature Brand Story
Stories are a hot topic in marketing because they have been shown to be superior to facts in getting attention, being remembered, changing opinions, stimulating social activity, developing emotion and, curiously, communicating facts.
The War on Brand
How is your company’s marketing budget divided up? In a lot of marketing departments, when it comes to budget, there’s a war being waged between brand marketers and lead generation marketers. And it seems that brand marketers are very much losing that battle.
Want to increase your branding, marketing and strategy horizons? Listen to these!
Clients often ask us what they should listen to in order to get new ideas for strategy, branding and marketing. Here's a list of podcasts that I've been listening to this past year.
Branding is Overrated! Why not all companies need to be brands
This may sound like blasphemy in an age where every organization, person, and product seems to be chasing after the right branding. If you have ever studied for an EMBA anywhere in the world you will be in agony now. What’s more, you may think this is a weird title for a blog on the website of a branding and marketing expert.
Using Content Marketing to Build Your Brand Identity
Today, we’re going to discuss three ways you can use content marketing to build your brand identity.
How to become a smarter marketer
Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell.
Businesses Really Do Need Social Media Analytics
New analytics tools are spring up. They can greatly help you improve
Writing for an International Audience
More and more non-native English speakers do digital marketing in English. Here is how to improve your game.
Influencing The Customer Journey
Understanding your customer's journey is key to increasing conversion
Measuring Marketing Made Easy: The Geber Strategy Diamond
You don't need fancy tools to measure digital marketing efficiency.
5 reasons most startups fail
Five frequently overlooked factors mean that most startups will never become viable companies.
How to Conduct an SEO Content Audit
Conducting a content audit for your company is the best way to stay ahead of the content marketing game.
Marketing for Boring Industries
We would all like to work for exciting companies, but what do you do with boring industries in the age of digital media, visual platforms, and content marketing?
Which ketchup? or: What is a brand in the digital age?
The word "brand" is probably the most misunderstood word ever. Search and you shall find hundreds, often contradictionary
Making a Splash - A Guide to Exhibitions
Even with digital marketing on the rise, trade shows are still an important marketing tool
4 Ways How AI Can Augment the Digital Marketer
Customer behavior and experience change over time. Brands need to use these changes to their advantage, using Artificial Intelligence.
Sayonara, suckers! How digital companies are leaving the rest behind
Without digital transformation, your enterprise will be eliminated from the competition.
The Importance of Customer Feedback
Customer feedback is important, not just for marketers, but for everyone from R&D all the way up to top management. Are you managing it right?
SEO vs SMM. Which brings more business?
You can spend your time on SEO, or do more digital marketing. But which really brings better results and higher revenue?
10 Ways To Transform Your Blog Into A Lead Generation Machine
Blogs are a great way to promote your business, but you need to do it right.
There Is No Such Thing As Going Viral
Social media marketing has a holy grail, and it is called "going viral". Unfortunately, "virality" is largely a myth. Nothing ever really goes “viral” by itself.