Moving from a 'maker' to a 'solution provider'

 As a well-known consultancy focusing on the B2B industry, we get calls every week from Taiwanese companies looking for help dealing with the 'red ocean' of relentless competition.

How to Create a Signature Brand Story

Stories are a hot topic in marketing because they have been shown to be superior to facts in getting attention, being remembered, changing opinions, stimulating social activity, developing emotion and, curiously, communicating facts.

The War on Brand

How is your company’s marketing budget divided up? In a lot of marketing departments, when it comes to budget, there’s a war being waged between brand marketers and lead generation marketers. And it seems that brand marketers are very much losing that battle. 

Want to increase your branding, marketing and strategy horizons? Listen to these!

Clients often ask us what they should listen to in order to get new ideas for strategy, branding and marketing. Here's a list of podcasts that I've been listening to this past year.

Branding is Overrated! Why not all companies need to be brands

This may sound like blasphemy in an age where every organization, person, and product seems to be chasing after the right branding. If you have ever studied for an EMBA anywhere in the world you will be in agony now. What’s more, you may think this is a weird title for a blog on the website of a branding and marketing expert.

Using Content Marketing to Build Your Brand Identity

Today, we’re going to discuss three ways you can use content marketing to build your brand identity.

How to become a smarter marketer

Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell.

Businesses Really Do Need Social Media Analytics

New analytics tools are spring up. They can greatly help you improve 

Writing for an International Audience

More and more non-native English speakers do digital marketing in English. Here is how to improve your game.

Influencing The Customer Journey

Understanding your customer's journey is key to increasing conversion

Measuring Marketing Made Easy: The Geber Strategy Diamond

You don't need fancy tools to measure digital marketing efficiency.

5 reasons most startups fail

Five frequently overlooked factors mean that most startups will never become viable companies. 

How to Conduct an SEO Content Audit

Conducting a content audit for your company is the best way to stay ahead of the content marketing game.

Marketing for Boring Industries

We would all like to work for exciting companies, but what do you do with boring industries in the age of digital media, visual platforms, and content marketing?

Which ketchup? or: What is a brand in the digital age?

The word "brand" is probably the most misunderstood word ever. Search and you shall find hundreds, often contradictionary

Making a Splash - A Guide to Exhibitions

Even with digital marketing on the rise, trade shows are still an important marketing tool 

4 Ways How AI Can Augment the Digital Marketer

Customer behavior and experience change over time. Brands need to use these changes to their advantage, using Artificial Intelligence.

Sayonara, suckers! How digital companies are leaving the rest behind

Without digital transformation, your enterprise will be eliminated from the competition. 

The Importance of Customer Feedback

Customer feedback is important, not just for marketers, but for everyone from R&D all the way up to top management. Are you managing it right?

SEO vs SMM. Which brings more business?

You can spend your time on SEO, or do more digital marketing. But which really brings better results and higher revenue?

10 Ways To Transform Your Blog Into A Lead Generation Machine

Blogs are a great way to promote your business, but you need to do it right.

There Is No Such Thing As Going Viral

Social media marketing has a holy grail, and it is called "going viral". Unfortunately, "virality" is largely a myth. Nothing ever really goes “viral” by itself.