Nations worldwide have responded to climate change by announcing emission reduction commitments, and companies kept up with the trend by adapting to ESG principles. Now the key question becomes how to effectively incorporate your ESG content into your brand marketing plan. Below we will share three essential points on efficiently promoting your company’s ESG values and information about sustainability.
Clients often ask us what they should listen to in order to get new ideas for strategy, branding and marketing. Here's a list of podcasts that I've been listening to this past year.
Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell.
While attributing revenue and new customers acquired to social are the most direct measures of how much returns your campaigns have delivered, it is not the only way to measure success.
More and more non-native English speakers do digital marketing in English. Here is how to improve your game.
If you get started with A/B testing, please avoid these 3 crucial beginners' mistakes
Understanding your customer's journey is key to increasing conversion
You don't need fancy tools to measure digital marketing efficiency.
Overhyped or underestimated? QR codes are popular in Asia but are often misused.
Almost all brands insist on their own e-commerce site. Usually, these don't work very well and may not be worth the investment.
In the digital age, personal brand is slowly becoming more important than corporate brand
Most digital marketers don't bother with A/B testing, even though it can greatly improve performance and ROI.
If you don't do these seven things, you will overspend on digital advertising. Don't waste your money!
Each year, Taiwan's government supports the branding efforts of local companies, and we are a part of it.
Despite its meteoric rise, Snapchat may be only a temporary phenomenon.
Without digital transformation, your enterprise will be eliminated from the competition.
You can spend your time on SEO, or do more digital marketing. But which really brings better results and higher revenue?