Is your catalog your best salesperson?

Do you work at a Taiwanese B2B company? If so, which department holds the most sway in your organization? Probably most of you were saying 'Sales'. Although this is often the case in B2B companies globally it has been my experience that it is even more so for Taiwanese ones.

Amazon Requires Brands to change packaging

If you’ve ever ordered something from Amazon you’ve probably encountered what I call the Russian Doll trick...

More than just visual creativity: the science of brand

When buyers think about making a purchase they usually first think about the brands that sell products or services in that category. For example, Microsoft Azure and Amazon Web Services would likely come to mind for IT buyers looking to purchase cloud computing services. Knowing about a brand is a massive first step towards buying a brand.

Web Design: Time to Weed Out The Laggards

It is shocking to see how many websites companies fail to keep up.