Strategic brand management is a process that establishes a system that provides added value and achieves long-term competitive advantage for your brand.
On September 18th our managing director, Richard, presented at the Canadian Chamber of Commerce in Taiwan on the topic of branding and how to get your company and your brand to succeed.
As a well-known consultancy focusing on the B2B industry, we get calls every week from Taiwanese companies looking for help dealing with the 'red ocean' of relentless competition.
Stories are a hot topic in marketing because they have been shown to be superior to facts in getting attention, being remembered, changing opinions, stimulating social activity, developing emotion and, curiously, communicating facts.
How is your company’s marketing budget divided up? In a lot of marketing departments, when it comes to budget, there’s a war being waged between brand marketers and lead generation marketers. And it seems that brand marketers are very much losing that battle.
When buyers think about making a purchase they usually first think about the brands that sell products or services in that category. For example, Microsoft Azure and Amazon Web Services would likely come to mind for IT buyers looking to purchase cloud computing services. Knowing about a brand is a massive first step towards buying a brand.
This may sound like blasphemy in an age where every organization, person, and product seems to be chasing after the right branding. If you have ever studied for an EMBA anywhere in the world you will be in agony now. What’s more, you may think this is a weird title for a blog on the website of a branding and marketing expert.
Today, we’re going to discuss three ways you can use content marketing to build your brand identity.
You can create a brand from scratch, or make an existing brand more consistent. Surprisingly enough, it is often the second case that is harder.
Many owners of B2B industrial companies do not believe in marketing. But a good brand in B2B is even important than in B2C.
Understanding your customer's journey is key to increasing conversion
An interview with our founder and CEO, Canadian Richard deVries
Developing your own brand is every manufacturer's ultimate dream. We present six ways to go about it.
Why is branding in the medical industry such a challenge? Why do many pharma bother not even with proper CIS
Each year, Taiwan's government supports the branding efforts of local companies, and we are a part of it.
Conducting a content audit for your company is the best way to stay ahead of the content marketing game.