Your One-Stop Guide! 4 Key-Steps to Successful Brand Management

Strategic brand management is a process that establishes a system that provides added value and achieves long-term competitive advantage for your brand.

Canadian Chamber Small Business Seminar

On September 18th our managing director, Richard, presented at the Canadian Chamber of Commerce in Taiwan on the topic of branding and how to get your company and your brand to succeed.

Is your catalog your best salesperson?

Do you work at a Taiwanese B2B company? If so, which department holds the most sway in your organization? Probably most of you were saying 'Sales'. Although this is often the case in B2B companies globally it has been my experience that it is even more so for Taiwanese ones.

Amazon Requires Brands to change packaging

If you’ve ever ordered something from Amazon you’ve probably encountered what I call the Russian Doll trick...

Moving from a 'maker' to a 'solution provider'

 As a well-known consultancy focusing on the B2B industry, we get calls every week from Taiwanese companies looking for help dealing with the 'red ocean' of relentless competition.

The Upside of Trump for Taiwan

While Donald Trump seems to have a fixation on the trade deficit the consensus among economists is that the trade deficit does not really matter. However, the upshot of all of this has been a massive redirection in trade flows around Asia, to and from the US.

How to Create a Signature Brand Story

Stories are a hot topic in marketing because they have been shown to be superior to facts in getting attention, being remembered, changing opinions, stimulating social activity, developing emotion and, curiously, communicating facts.

The War on Brand

How is your company’s marketing budget divided up? In a lot of marketing departments, when it comes to budget, there’s a war being waged between brand marketers and lead generation marketers. And it seems that brand marketers are very much losing that battle. 

More than just visual creativity: the science of brand

When buyers think about making a purchase they usually first think about the brands that sell products or services in that category. For example, Microsoft Azure and Amazon Web Services would likely come to mind for IT buyers looking to purchase cloud computing services. Knowing about a brand is a massive first step towards buying a brand.

Want to increase your branding, marketing and strategy horizons? Listen to these!

Clients often ask us what they should listen to in order to get new ideas for strategy, branding and marketing. Here's a list of podcasts that I've been listening to this past year.