Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell.
While attributing revenue and new customers acquired to social are the most direct measures of how much returns your campaigns have delivered, it is not the only way to measure success.
Social media marketing has a holy grail, and it is called "going viral". Unfortunately, "virality" is largely a myth. Nothing ever really goes “viral” by itself.
Social media marketing is complex and time-consuming. Here are 10 useful tips to increase your efficiency and do more with less
Marketers have limited resources; predictive analytics can make their job easier and more profitable.
Inbound Marketing is a must for all industries, but misconceptions still abound. Here are some common myths about inbound marketing which simply aren't true.
What role should marketing play in the organization? Why do different cultures understand marketing so differently?
Only companies which fully embrace digital interaction between the various parts of the organization will ultimately excel at digital transformation