How is your company’s marketing budget divided up? In a lot of marketing departments, when it comes to budget, there’s a war being waged between brand marketers and lead generation marketers. And it seems that brand marketers are very much losing that battle.
When buyers think about making a purchase they usually first think about the brands that sell products or services in that category. For example, Microsoft Azure and Amazon Web Services would likely come to mind for IT buyers looking to purchase cloud computing services. Knowing about a brand is a massive first step towards buying a brand.
Clients often ask us what they should listen to in order to get new ideas for strategy, branding and marketing. Here's a list of podcasts that I've been listening to this past year.
This may sound like blasphemy in an age where every organization, person, and product seems to be chasing after the right branding. If you have ever studied for an EMBA anywhere in the world you will be in agony now. What’s more, you may think this is a weird title for a blog on the website of a branding and marketing expert.
Today, we’re going to discuss three ways you can use content marketing to build your brand identity.
Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell.
While attributing revenue and new customers acquired to social are the most direct measures of how much returns your campaigns have delivered, it is not the only way to measure success.
Social media marketing has a holy grail, and it is called "going viral". Unfortunately, "virality" is largely a myth. Nothing ever really goes “viral” by itself.